When I was writing my thoughts on the opening week of the NBA season, I inadvertently left out one of my favorite things. Have you seen the new Adidas adds? In case you didn’t notice from the trademark 3 stripes on every piece of NBA apparel, Adidas has the new deal to provide NBA teams with its gear. And to follow up that coup, they have also launched a new add campaign using its stars to try to get you to buy shoes. The new slogan is “It takes 5.” You know, as in, it’s not about the individual, but rather the whole team. One guy can’t do it by himself, but needs to have 4 other guys on the same page. They are pretty boring commercials which include such gripping scenes as players dressed in those motion capture suits they use for video games. What that has to do with team play in basketball, I will never know. But two things makes this a fun add campaign. First, in spite of the “It Takes 5” slogan Adidas thankfully kept the worst slogan in sports advertising – “Impossible is N...
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